GROW YOUR BUSINESS WITH DIGITAL MARKETING

grow your business with digital Marketing

        What is Digital Marketing?

• Digital marketing is the promotion of products or brands via one or more forms of electronic media. 
• Digital media is so pervasive that consumers have access to information any time and any place they want it.
• Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers.

 

Why Digital Marketing?

• The world is quickly becoming digital. 
• People are consuming digital content on a daily basis.
• Digital marketing is extremely important for future of marketing.
• Digital Marketing Golden Opportunities that will make you increase Sales.
• New generations who have grown up with internet and mobile phones are looking for digital world.
• Sell your product/service.
• Talk directly to your current/previous customers.
• Social media opens you and your brand up to feedback and potentially criticism.
• Digital marketing gives the control back to the consumer.
• Reach international prospect.
• You can simply acquire new clients via e.g. Social Media channels.

 

Characteristics of Digital Marketing:

• Move from passive advertising to active engagement.
• 24/7 Support.
• Targeted Audience.
• Instantaneous Actions.
• Flexibility of Campaign Size/Cost.
• Choice of Marketing Medium (text, image, video, social, viral).
• Interaction/Dialogue/Feedback (Social Media).
• With social networking pages, its quality rather than quantity.
• Virality.
• Ability to Alter Campaign, Mid-Campaign.

 

Benefits of Digital Marketing:

• Reduction Insight Development Cost – 20% – 30% Reduction in Digital development cost.
• Infrastructure Cost – Rationalization of data center / Storage costs.
• Maintenance Cost – Common Technical Standards & Testing.
• Time to Market – 30-50% Improvement.
• Wasted Staff Time – 10-20% Reduction.
• Compliance – 10-20 % Reduced efforts.
• Faster Adoption of web development Ads – 200 Brands and 50 Agencies on boarded in 6 months.
• Capex to Opex – Pay-per-use Pricing.
• Data Appending – Reduce Append and 3rd Party reporting Cost.
• Reporting Dashboards – Reduced time cost of creating custom reports.
• Data Definitions –Cross brand companies and improved decision making
• SEO Standardization – 5-10% increase in traffic per site.

 

Digital Marketing Trends

• Move from passive advertising to active engagement
• With social networking pages, its quality rather than quantity
• Social media opens you and your brand up to feedback and Potentially criticism
•   Digital marketing gives the control back to the consumer.

Key Points:

• Manage complex customer relationships across a variety of channels – both digital and traditional.
• Respond to and initiate dynamic customer interactions.
• Extract value from big data to make better decisions faster.

THANK YOU